Privacy Policy

Last updated: November 2025

This page explains what personal information Ethereum Price Alert gathers when you visit ethereumpricealert.com (the site), what we use it for, who we share it with, and what control you have over it. We’ve done our best to write it in everyday language instead of the dense legal prose that nobody finishes. If something here isn’t clear, drop us a line at mail@ethereumpricealert.com and we’ll try to explain.

By using the site you’re telling us you’ve read this policy and you’re comfortable with how we handle data. If you’re not, the cleanest move is to stop using the site.

1. Who we are and who’s responsible for your data

Ethereum Price Alert is an independent online publication covering Ethereum (ETH) and the wider cryptocurrency market. We publish news, analysis, market commentary, and price coverage, and we offer email alerts and a newsletter for readers who want to stay on top of things. The company behind the site is based in the United Arab Emirates.

For the purposes of the UAE’s Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (the “UAE PDPL”) — and, where it applies to you as a visitor from those regions, the UK and EU General Data Protection Regulation (GDPR) — we act as the “data controller” for the personal information described in this policy. That just means we’re the ones deciding what gets collected and what it gets used for.

You can reach us at [mail@ethereumpricealert.com] for anything related to your privacy or the data we hold about you.

2. The short version

If you don’t have time for the full document:

• We don’t sell your personal data. Full stop.
• We collect the minimum we need to run the site, send our newsletter and price alerts (if you’ve signed up), and understand how readers use our content.
• Cookies and similar bits of tracking are used for analytics and advertising. You can decline non-essential ones and the site still works.
• Some data passes through third-party services we rely on — hosting, analytics, email, ad networks — each of which has its own privacy policy.
• You have rights under UAE law (and, if you’re in the UK or EU, under GDPR) to access, correct, and delete data we hold about you.

Everything below is the detail behind that summary.

3. What information we collect

The data we collect falls into three groups.

Information you give us directly

This is the stuff you actively choose to share:

• Newsletter and price alert signups: your email address, optionally your first name, and (if our alert system supports it) the price thresholds or assets you want to be notified about.
• Comments: if commenting is enabled, the name, email address, and any details you put into the comment form.
• Contact emails: your name, email address, and the contents of any message you send us.
• Tips, pitches, or guest posts: any contact details and content you send if you’re submitting a story, guest article, or feedback.

Information we collect automatically

This is the standard background data that’s gathered just because you’ve visited a website:

• IP address (often partially masked or anonymised by our analytics setup)
• Approximate location worked out from your IP — usually country or city level, not precise
• Browser type and version
• Operating system and device type
• Pages you visited, how long you spent on them, scroll depth, where you arrived from (referrer)
• Timestamps of your activity on the site
• Interactions with the site — clicks on links, outbound links, affiliate buttons, and so on

Information from third parties

Occasionally we may receive information about you from a third party — a social network if you share our content, or an advertising partner if it’s serving you ads through us. We’ll only use that data if we have a lawful basis to.

4. Why we use your data, and the legal basis for using it

Under the UAE PDPL (and GDPR, where it applies to you), we need a “lawful basis” for every type of processing we do. Here’s how the main activities break down.

If we ever want to use your data for something materially different from what’s above, we’ll let you know first and, where required, ask you to consent.

5. Cookies and similar technologies

Like most websites, we use cookies — small text files saved by your browser — along with similar technologies like pixels, local storage, and tags. They split into roughly four groups:

• Strictly necessary cookies: the ones the site can’t run without (for example, remembering your cookie preferences). These don’t require consent because they’re essential to the basic service.
• Analytics cookies: these show us how visitors actually use the site. Usually Google Analytics or a similar tool.
• Advertising cookies: if we run ads, our ad partners may use cookies to choose what ads you see, cap repetition, and measure performance.
• Functional cookies: for remembering small preferences like language, dark mode, or whether you’ve dismissed a banner.

The first time you visit you’ll see a cookie banner asking what you’re happy with. You can change your mind any time using the cookie settings link in our footer, or by clearing cookies in your browser. Turning down non-essential cookies won’t break the site — you might just see less relevant ads and we’ll have less data on what to improve.

For the detailed cookie-by-cookie list, see Cookie Policy or check the cookie consent banner itself.

6. Third-party services we use

We don’t build everything in-house. Running the site relies on several outside tools, and some of them process your data on our behalf. The main ones:

• Hosting: our web host stores the site’s files and keeps standard server logs, which include IP addresses.
• Analytics: a web analytics tool (typically Google Analytics, or a privacy-focused alternative like Plausible or Fathom) to understand site usage at an aggregate level.
• Newsletter and alert platform: a service like Mailchimp, ConvertKit, MailerLite, or similar to manage subscriber lists and send out emails and alerts.
• Advertising network: if we run programmatic ads, networks like Google AdSense, Ezoic, or Mediavine serve them and may use cookies as described above.
• Comment system: WordPress’s native comments, or a third-party tool like Disqus, may handle the data attached to comments.
• Embedded content: when we embed a tweet, YouTube video, TradingView chart, or similar, those platforms may set their own cookies and collect data on visitors who interact with the embed.
• Affiliate tracking: when you click an affiliate link, the destination service typically sets cookies so we get credited for the referral.
• Price data providers: if we display live or near-live price data, the providers powering that data (such as CoinGecko, CoinMarketCap, or similar) may set cookies for caching and rate-limit purposes when their widgets or APIs are loaded.

Each of these has its own privacy policy and handles data according to its own rules. We choose providers we consider reputable, but what they do with data once they have it is largely their territory, not ours.

If you’d like the current list of specific services in use, email us and we’ll give you the up-to-date picture.

7. International data transfers

Most of the third parties we rely on — especially analytics, email, ad, and price data providers — are based outside the UAE, typically in the United States or the European Union. That means your personal data may be transferred to and processed in those countries.

Under the UAE PDPL, personal data can be transferred outside the UAE either to countries with an adequate level of protection (as determined by the UAE Data Office), or under appropriate safeguards such as contractual commitments and binding corporate rules. Where the destination doesn’t have a formal adequacy decision, we rely on standard contractual safeguards offered by the provider, on the visitor’s explicit consent, or on other lawful grounds available under UAE law.

For data covered by UK or EU GDPR, we rely on legally recognised transfer mechanisms — typically the EU Standard Contractual Clauses, the UK International Data Transfer Agreement or Addendum, or equivalent safeguards offered by the destination provider.

8. How long we keep your data

We don’t keep data forever. A rough guide:

• Newsletter and alert subscribers: until you unsubscribe, or until we shut the list down. We may also periodically clean out long-inactive subscribers.
• Comments: for as long as the article they’re attached to stays published, unless you ask us to remove yours.
• Contact emails: for as long as we reasonably need to handle your message, plus a short buffer in case it comes back up.
• Analytics data: usually retained for 14 months or less in the analytics tool itself. Aggregated, non-identifying data may be kept indefinitely.
• Server logs: typically a few weeks, longer if needed for security or troubleshooting.

Where UAE law (for example, tax, accounting, or commercial records requirements) requires us to keep certain records for longer, we’ll do that. When data is no longer needed, we delete or anonymise it.

9. Your rights

You have a set of rights over the personal data we hold about you. Under the UAE PDPL — and, where it applies to you, UK or EU GDPR — you can:

• Access your personal data and request a copy of it.
• Correct data that’s wrong, out of date, or incomplete.
• Delete your data, within what the law allows (some things may have to be kept for legal or accounting reasons).
• Restrict or object to certain types of processing, particularly direct marketing or processing relying on legitimate interest.
• Data portability — receive your data in a structured, commonly used format so you can move it elsewhere.
• Withdraw consent at any time where we’re relying on consent (the simplest example is unsubscribing from the newsletter or alerts).
• Complain to a data protection authority. In the UAE that’s the UAE Data Office. If you’re based in the DIFC or ADGM free zones, separate regimes apply (the DIFC Commissioner of Data Protection or the ADGM Office of Data Protection). If you’re in the UK or EU, you can complain to the Information Commissioner’s Office (ICO) or your local supervisory authority.

To exercise any of these rights, email us at [mail@ethereumpricealert.com]. We’ll respond within the timeframes set by whichever law applies (generally within 30 days). We may need to verify your identity first so we don’t hand your data to the wrong person.

10. Children

The site isn’t aimed at children, and we don’t knowingly collect data from anyone under 18 (or under 16 if you’re visiting from a jurisdiction with a lower threshold for children’s data, such as parts of the EU). If you’re a parent or guardian and you think your child has shared personal data with us, get in touch and we’ll delete it.

11. Security

We take reasonable technical and organisational steps to protect your data — secure hosting, HTTPS encryption, restricted admin access, regular software updates, and the rest. That said, no website is 100% secure, and we can’t guarantee that data transmitted over the internet will never be intercepted. You share information with us at your own risk, with the comfort that we’re putting in the work on our end.

If we ever suffer a personal data breach that’s likely to put your rights and interests at risk, we’ll notify the UAE Data Office (or other competent authority, depending on where you’re located) and you, where required, within the timeframes set by law.

12. Marketing, alerts, and unsubscribing

If you’ve signed up for our newsletter or price alerts, we’ll send you the content you signed up for — a mix of new articles, market updates, price notifications, and the occasional clearly-labelled sponsored mention. We don’t sell your email address, and we don’t pass it to third parties for them to market to you.

Every email we send has an unsubscribe link in the footer. One click and you’re out — no retention emails, no “are you sure?” loops. You can also email us if you’d rather we removed you manually, or if you only want to unsubscribe from one type of email (just alerts, or just the newsletter) rather than all of them.

13. Do Not Track and global privacy signals

Some browsers send a “Do Not Track” signal or a Global Privacy Control signal. The legal status of these signals isn’t fully settled internationally, but where our cookie consent platform supports them, we’ll honour them as a request to limit non-essential cookies. The most reliable control is still the cookie banner and the cookie settings link in our footer.

14. Linked websites

Our articles and alerts regularly link out to other websites — projects, exchanges, data providers, news sites, social media. This privacy policy covers ethereumpricealert.com only. Once you click through to another site, you’re in their territory, with their privacy rules. We’d encourage you to read the privacy policy of any third-party site before handing over personal information there.

15. Governing law

This privacy policy is governed by the laws of the United Arab Emirates, including the UAE PDPL and its implementing regulations. Where you’re based in another jurisdiction with mandatory data protection rights — like the UK or the EU — nothing in this policy is intended to take those rights away.

16. Changes to this policy

We may update this policy from time to time — to reflect changes in the law, new tools we start using, or just to make something clearer. When we do, we’ll update the “Last updated” date at the top. If a change is significant, we’ll try to flag it more visibly, for example with a homepage notice or a mention in the newsletter.

If you keep using the site after a change is posted, that means you accept the new version.

17. Contact

Any questions about this policy, requests to exercise your rights, or anything else privacy-related — email us at mail@ethereumpricealert.com and we’ll get back to you as soon as we reasonably can.

Thanks for reading, and thanks for caring enough to check.